Category Archives: Marketing

Introduction to Crossfit

crossfit-motivated-people-only

I have been tweeting a lot about Crossfit recently, and I thought I would post a link to an interview with the founder in order to answer a lot of the curious readers of this blog. I am enamored with the Crossfit workout routine, the philosophy, and the community. I have been doing the workouts for 2 months, and I have no plans of stopping.

Why post about Crossfit, an exercise regimen?

Good question.

Why I Love Amazon.com, Part 1

amazonI love books. I love to read. But I love to buy books. It used to be much worse when I would attend used book sales at libraries.

87 books.
37 dollars.

102 books.
45 dollars.

Those are actual numbers, by the way.

87 books.
37 dollars.

102 books.
45 dollars.

Those are actual numbers, by the way.

Selling Is More Than YES or NO

ravingContinuing on the theme of sales…

A YES is not always good.

And a NO is not always bad.

In fact, there are a few things better than a yes…

The RED Saga Continues…

jannardHere’s an update from Jim Jannard about the current state of the new RED programs. Following the saga is like one big soap opera, and I am addicted! This guy makes being in the camera business sound like a big party – I can’t wait to see what he’s up to…

Small Is the New Big

I’ve been rereading Seth Godin’s book, Small is the New Big, and I love the concept!

One of the things I want to create in the film industry is a small company that can act like a “big” one.

In the current economy, being able to cut costs is important because you can make a profit with less revenue – or you can have more profit with the same revenue.

In fact, in ANY economy, being able to keep costs low is important.

The Cheaper You Go… Part 2

Bill Gates was on to something by keeping Windows so cheap for so long. Sure this is a great strategy and prevents MOST people from competing, but what happens when someone lowers the price to free? (Yes, I’m typing this in Google Docs!)

I think the key with free is that you have to provide a quality product. It doesn’t have to be perfect or ultimately as feature rich, but it needs to be pretty good.