The Wild Rej

I have been tweeting a lot about Crossfit recently, and I thought I would post a link to an interview with the founder in order to answer a lot of the curious readers of this blog. I am enamored with the Crossfit workout routine, the philosophy, and the community. I have been doing the workouts for 2 months, and I have no plans of stopping.

Why post about Crossfit, an exercise regimen?

Good question.

Crossfit has been around for over 15 years, but in the last 7 its popularity has grown tremendously. Look at their site, every day a new workout is posted, and look how many comments are on each workout of the day… hundreds! And the workout is free! And there is no one to make sure that you do it. And if there is an exercise posted that you have never done or don’t even know what it is, just click on the exercises link and there are hundreds of videos explaining each exercise in massive detail. For free.

Yet, Crossfit does hold certification seminars, which it charges for… and you can become an affiliate, which costs money.

But overall, Crossfit is one of the best examples of a business using the Internet to combine the benefits of “free” with a way to monetize those free provisions. It is incredible! Plus, they are building a community of people who are absolutely sold out to their program. (Yes, I am one of them.)

Here’s another link to the interview with Coach Glassman.

That’s all I’m saying for now because I want you to read the article. But don’t worry, I have many more thoughts about Crossfit…

Here’s a link to the Crossfit Games.

The Crossfit games crown their winners, “the fittest person on earth”… there’s a marketing genius somewhere around here – how would you like to be called the fittest person on earth?