It All Began with a Mouse

I just visited Walt Disney World in Orlando, Florida and one quote that I heard there from Walt Disney (the person, not the company, though sometimes it may be hard to tell the difference) has been running through my head.

I hope we never lose sight of one thing. It all began with a mouse.


I just keep thinking of how big DISNEY (the company) is right now. Theme parks, movies, TV, investments, travel, hotels, and everything else. And it all began with a mouse.

How many dreams do you have that are so big you can’t even see how they’re going to be accomplished?

Maybe they need to start with something smaller, like a mouse…

But there’s a part of the story that’s missing.

Michael Eisner, former CEO of Disney, once said:

Walt Disney used to walk around and always say, “I hope we never lose sight of one thing. It all began with a mouse.” Well, here at Disney, we know the truth. It started with a mouse, and a man.

Are we looking for the mouse, or the man? Any thoughts?

One Comment

  1. Posted February 25, 2009 at 2:10 pm | Permalink

    Compact messages spread. They’re easy to communicate, easy to understand, and easy to share. With Clinton’s first presidential campaign, the mantra: “It’s the economy, stupid.”

One Trackback

  1. By Michael Eisner on April 26, 2009 at 10:10 am

    Michael Eisner…

    I just visited Walt Disney World in Orlando Florida and one quote that I heard there from Walt Disne [...]…

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