Selling Is More Than YES or NO

ravingContinuing on the theme of sales…

A YES is not always good.

And a NO is not always bad.

In fact, there are a few things better than a yes…

For instance, if I’m a writer, and I’m going to pitch a story idea, then sure, I’d love to make a sale. Money in the pocket feels great!

But what if I do such a great pitch that I turn everyone into the room into a raving fan. Maybe I don’t even get the job. But if they remember me… if I make a fan… then I just had a huge victory. It will help you. Trust me.

And what about getting a no, but learning something. Failure is just an opportunity to learn. Sometimes you need to work to learn, then to earn.

So, if you ever think it’s all about yes’s and no’s, think again.

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