The Wild Rej

I’ve been rereading Seth Godin’s book, Small is the New Big, and I love the concept!

One of the things I want to create in the film industry is a small company that can act like a “big” one.

In the current economy, being able to cut costs is important because you can make a profit with less revenue – or you can have more profit with the same revenue.

In fact, in ANY economy, being able to keep costs low is important.

My friend Kevin Thompson might call it being a “Googley” producer or filmmaker, but I think one way to say it is entrepreneur by innovation.

Here are some ideas I’ve put together to keep costs low for some of my projects:

- use digital acquisition technology
- edit my own stuff
- create my own graphics
- understand how to leverage technology and how new technologies work together to create more efficient systems
- networking with people who are reliable and using them often (essentially using trust to create efficiencies)
- building a network so that you have an audience prior to a project
- using social media to start marketing efforts earlier than the competition
- searching for and finding key vendors that are cost-effective in helping to create professional caliber results
- plan, plan, and more planning

Any thoughts out there? I’m curious how other people are trying to keep costs low.

I’ll post more on the concept in the coming months.