Bill Gates was on to something by keeping Windows so cheap for so long. Sure this is a great strategy and prevents MOST people from competing, but what happens when someone lowers the price to free? (Yes, I’m typing this in Google Docs!)
I think the key with free is that you have to provide a quality product. It doesn’t have to be perfect or ultimately as feature rich, but it needs to be pretty good.
For the filmmakers out there… I wonder what kind of dent free, online videos could make in the larger scheme of things? Any thoughts?