Here’s an update from Jim Jannard about the current state of the new RED programs. Following the saga is like one big soap opera, and I am addicted! This guy makes being in the camera business sound like a big party – I can’t wait to see what he’s up to…
We have just made a number of final changes to our program. It has become clear that our competition is finally paying attention to what we are doing so this time we will NOT announce what the changes are.
I will say the following:
1. No negative price/performance changes.
2. Only positive feature and system changes.
3. No additional slip to the target schedule.
If our competition is shooting at us, they will be shooting at where we were and not where we are going to be.
Speculation is dangerous because people post what they think or hope and others read it as fact. Just know that every time we change something, it gets better.
See you in Las Vegas.
Jim
I love how Jim knows the competition is out there, and he knows that unless they are thinking “revolution”, they are aiming at the past.